Meeting Seasonal Demand

An ACA enrollment partner needed to handle large call volumes during open enrollment. Their challenge: high acquisition costs, low connect rates, and compliance risk in a heavily regulated space.

Building Enrollment-Focused Funnels

We designed mobile-optimized pages that clearly explained subsidy eligibility and simplified the first step to “Check if you qualify.” With clear CTAs and compliant consent capture, lead-to-call conversion rose by 38%.

Scaling Pay-Per-Call Campaigns

Using Meta, Google, and Native channels, we tested creative angles focused on savings, eligibility deadlines, and free assistance. Campaigns were synchronized with call center hours, which boosted connect rates and doubled the number of qualified calls within weeks.

Ensuring Compliance & Transparency

ACA campaigns require strict adherence to TCPA and HIPAA. We embedded audit-ready consent flows, provided full call recordings, and maintained first-party tracking. This gave partners confidence to scale while avoiding compliance pitfalls.