Redefining Auto Insurance Lead Flow

A leading insurance aggregator needed a scalable stream of inbound calls and form leads. Their challenge was inconsistent quality, high CPL, and low policy conversion rates. We restructured the funnel with simplified forms, mobile-first design, and call-routing tailored to call-center hours. This reset the foundation for predictable, compliant delivery.

Building Conversion-Optimized Funnels

We created fast, mobile-friendly landing pages that positioned savings clearly (“drivers save up to $500/year”). With strong trust signals and direct CTAs, lead-to-call conversion rates improved by 42%. The funnels were integrated with call-tracking systems for full visibility into outcomes.

Launching Nationwide PPC & Pay-Per-Call Campaigns

Our campaigns ran across Meta, Google, and Native, emphasizing price savings, speed, and coverage comparisons. We tested multiple ad angles, including “$59/month hack” messaging. Within the first 60 days, CPL dropped by 35% while call volume doubled, supplying multiple insurers and call centers with qualified traffic.

Ensuring Compliance & QA

Auto insurance is heavily regulated, so we embedded TCPA/GDPR-aligned consent flows, recorded calls, and strict QA monitoring. This not only protected partners legally but also ensured every lead met carrier standards. The result: higher contact rates, fewer disputes, and long-term scalability.