Unlocking a New Growth Channel

A German home energy installer network needed to expand into heat pumps but struggled with high CPL and low homeowner awareness. We repositioned their offer around government subsidies and energy savings, creating trust and urgency in the market.

Building Subsidy-Focused Funnels

We launched mobile-first landing pages highlighting “Kosten senken durch staatliche Förderung” (reduce costs through subsidies). With simplified forms and transparent consent capture, we boosted form completion rates by 55%.

Scaling Paid Media Campaigns

Performance campaigns across Meta and Google were tailored for regional targeting. We tested creatives around cost savings, eco-benefits, and subsidy deadlines. The winning angles cut CPL by 30% and tripled qualified inquiries within two months.

Compliance & Transparent Reporting

As with all verticals, GDPR-ready consent, call recordings, and first-party tracking were embedded. Installers received real-time dashboards for full visibility into lead quality, driving confidence to expand budgets and scale further.