Rebranding Solar Lead Acquisition

A leading German solar installation network needed to improve its lead pipeline. They struggled with inconsistent volume and low contact rates. We developed a refreshed funnel strategy focused on transparent consent capture, localized messaging, and mobile-first design to maximize conversions. This repositioning helped establish trust with German homeowners and increased inquiry quality.

Building Conversion-Focused Landing Pages

We designed sleek, conversion-optimized landing pages tailored for the German solar market. With fast load times, simplified forms, and clear subsidy explanations, the funnels improved contact rates significantly. Within three months, lead submissions rose by 65%, while invalid entries dropped by over 30%.

Launching a Scalable Paid Media Campaign

We activated performance campaigns across Meta, Google, and Native platforms with German-language creatives. Each ad highlighted government incentives, cost savings, and environmental benefits. Rigorous A/B testing refined the winning angles. The campaign achieved CPL reductions of 25% and consistent daily lead flow for installers.

Ensuring GDPR-Compliant Tracking & QA

Compliance was central to the project. We implemented GDPR-ready consent flows, integrated secure tracking, and provided call recordings for QA. This not only reassured partners but also protected end customers, ensuring all leads were fully auditable and market-ready.