Addressing an Underserved Market

A German stairlift provider needed a steady flow of qualified inquiries but faced challenges reaching the right audience. Their previous campaigns lacked targeting precision and compliance, resulting in low conversion rates and wasted ad spend.

Designing Funnels for Seniors & Families

We created mobile-friendly landing pages with clear, accessible design. Messaging emphasized safety, independence, and available subsidies for home mobility. By tailoring copy and form design to older users and their families, form completion rates rose by 52%.

Running Targeted Paid Media Campaigns

Campaigns across Meta and Google targeted families researching for relatives as well as seniors themselves. Ad angles focused on independence, affordability, and installation speed. Rigorous creative testing delivered an 80% increase in qualified inquiries within six weeks.

Ensuring Compliance & Partner Confidence

Given the sensitive nature of health-related products, GDPR consent capture, first-party tracking, and QA checks were embedded from day one. This not only reassured the provider but also ensured long-term scalability and trust in the process.